The messaging approach for Silvr took what was usually considered a “granola” concept — carrying your own utensils — and made it a fun and stylish life accessory.
I led a small team to develop the name, logo, and brand ID.
According to Instagram, it’s “the cutest fork I’ve ever seen” and the most used word to describe Silvr and its brands is “obsessed”.
Used by Cyndi Ramirez, Hannah Fallis Bronfman, Sustainability Chic, and more.