PAC
IDEA | P.A.C (Parent and Child Psychological Services, PLLC) is one of the fastest growing child and adolescent psychology groups in New York. Graph helped their growing group develop a brand-id that walks that thin line between trusted by parents, respected by piers, and welcoming to children. The result was something that felt less clinical than some competitors, and more refined than others.
ROLE | I led a team of remote creatives to rebrand the logo | colors | fonts | images
AGENCY | Graph Brands
Original Branding
We found a way to keep the friendly, but add trusting and professional design.
