Nook

NOOK

Nook is the e-reader and e-book marketplace by Barnes & Noble. To celebrate the launch of a new Samsung NOOK, we launched a campaign for the most avid NOOK reader fans to win the new reader tablet. The new tablet had a camera, so the campaign concept was based on capturing reactions to the stories your were reading on your NOOK…your NOOK face. People had a lot of fun with it, and the brand had a lot of fun seeing the faces of their readers.

Awards
Internet Marketing Association’s (IMA) ‘Innovative Brand Award’

I also helped NOOK launch a new print-on-demand app, rework their CRM copy to connect with existing customers, and keep their website on brand. Here is some of my work from my time there.