mott’s

Mott’s

Mott’s released a new line of juices that introduced vegetables to their list of ingredients for added nutrients. Understanding the novelty of the product, and the needs of the core customers, our creative team wanted to created copy that was as educational as it was short and sweet.

According to Dr Pepper Snapple Group, with the help of the campaign and the new Medley’s product, Mott’s experienced market gains by eight percent, continuing to lead the beverage aisle group.

Agency: Laird + Partners