Häagen-Dazs

Häagen-Dazs

This beautiful new campaign for Häagen-Dazs was based on the concept of “äah” as a word to describe the feeling you get when eating their ice cream, and the ice cream itself.

According to my amazing CD, “After taking over 5 cities, äah became the most successful Häagen-Dazs campaign in over 10 years and still runs years later.”

Agency: J Walter Thompson

AdWeek
AgencySpy

One of my territories to write for was San Francisco. I had been taking coding classes while working on this campaign and came up with “code” that would output “äah” by inputing the Häagen-Dazs five simple ingredients.

It was the most shared ad of the entire campaign.
Here’s to nerding out.