We discovered the insight that shaving gel helps you track where you’ve shaved and where you haven’t. This campaign used that insight to roll out a fun way of educating customers about the feature of using shaving gel.
Agency: J Walter Thompson
I was brought onboard to help co-write the script and bring this project to life. People loved seeing one of their favorite brands having a good time. Shaving doesn’t have to be boring, so neither was this video. Enjoy.