MBA SUSTAINABILITY Bard College | To Graduate May 2018
BA CORPORATE COMMUNICATION College of Charleston | Graduated in May 2010
FIRST MILE IMPACT
A workshop I created that empowers designers to make their supply chain more sustainable. Narrowing down the design choices that have the biggest impact on supply chain sustainability.
'TODAY WE WILL' NEWSLETTER
An impact newsletter I designed and write. With the goal of making living more sustainably easier for all, it shares simple sustainability tips for everyday life in four lines or less.
KOHL'S DEPARTMENT STORE Supply Chain Sustainability Consultant 06/2017 - 08/2017
Analyzed Kohl's supply chain against competitive and market analysis to determine best strategy for them to approach sustainability in their supply chain. Delivered recommendations and timeline.
NYC FLEET Sustainability Consultant 09/2016 - 05/2017
Developed strategy for NYC to meet its goal of deploying 2,000 electric vehicles into the City’s fleet. I was responsible for developing a strategy for building out a network of corresponding EV chargers (location, energy, …) in NYC and monetary incentives.
PRONOUN Senior Marketing Copywriter, Freelance 02/2017 - 04/2017
Digital Self Publishing App
Developed messaging strategy and copy for new onboarding CRM, which included welcome email series flow and UX. Based on market, and user research.
INDIEWALLS Senior Product Copywriter, Freelance 07/2015 - 03/2017
Digital Art Marketplace
Developed a strategy for new iteration of product; flows for sign-up, CRM, and profile creation. Worked within existing wireframes to storyboard new UX and write product copy based on user and competitive research. B2B side of product and B2C.
J WALTER THOMPSON Advertising Copywriter 05/2015 - 04/2016
Conducted market, user, and product research specific to each project to translate key findings into final advertisement strategies. I wrote copy for advertisements, video and radio scripts, digital, reports, and client-facing pitches.
GATES CREATIVE Senior Advertising and CRM Copywriter, Freelance 05/2015 - 07/2015
I helped develop creative and communication strategies for clients, wrote for complete CRM and editorial campaigns, and contributed to ideation. Clients included Amazon Fashion and Ann Taylor.
SHUTTERSTOCK Senior Product/Marketing Copywriter, Freelance 12/2014 - 05/2015
Digital Imagery Marketplace
Collaborated with tech, product, marketing, and business teams to develop a storyboard and communication strategy for new product iterations and CRM series. My strategy for new iteration of subscription cancellation flow directly reduced customer subscription cancellations by 14.5%. Strategies were based on market and user analytics and qualitative user research.
NOOK Product/Marketing Copywriter, Freelance 05/2014 - 11/2014
Tablet | Ebook Marketplace
Collaborated with tech, business, and product teams on wireframes, to develop user flow and UX copy for NOOK Self-Publishing web app and its launch strategy. Conducted market and user research and used existing analytics and competitive analysis to guide development and strategies. Developed new iterations of CRM messaging, as well.
PICT Product Manager 2013
Product Tagging App (aqrd by Shopsense)
Conducted user research, competitive analysis, and used analytics to guide UX, wireframes, and new iterations of product. Also led marketing strategy and messaging.
ILWYW.com Founder 2012
Worked with tech and design teams to develop wireframes, storyboards, build, and launch product. Using launch data analytics and research, I led new iterations of the product.
Wireframing, storyboarding, data modeling, data, analytics, AB testing, quant and qual research, research synthesis, financial analysis, competitive analysis,Tableau, Photoshop, Powerpoint, Squarespace, Wordpress, Excel, Powerpoint, conversational Spanish