Commander Health Supply is a global supplier of crucial PPE. They began as a key partner with The World Bank, providing PPE to developing nations. I helped them transform their brand to be receptive to a US customer base as they honed in on the market.
Using the insight that medical branding is ubiquitously designed with the same sterile motifs, I developed branding and packaging that had a modern design point of view, while still speaking to the trust and credibility we want from a medical supplier.